InsuGrow

    Insulation Leads Without Agency Contracts or Shared Lead Fees

    A simple, low-risk way for insulation contractors to generate direct enquiries through their own website โ€“ without being locked into long-term retainers.

    No pressure. No obligation. Just a quick conversation to see if it's a fit.

    Why Most Google Ads Agencies Fail Insulation Contractors

    Generic campaign setups copied from other industries
    Money wasted on irrelevant search terms and broad traffic
    Pretty websites that look nice but don't convert phone calls
    No understanding of insulation jobs, margins, or seasonality
    Long contracts that trap you while "optimisations" drag on

    The result? Spend goes up, leads stay poor, and trust disappears.

    The Problem With Shared Lead Platforms

    Shared Lead Platforms

    • Your enquiry is sent to 4โ€“5 competitors
    • You're racing to call first
    • Price becomes the only differentiator
    • You pay whether you win the job or not

    Direct Website Enquiries

    • The lead comes only to you
    • No competition calling the same homeowner
    • Higher trust from the first conversation
    • Better close rates, better margins

    This system is designed to generate direct enquiries through your own website โ€“ not shared leads sold multiple times.

    These Are Direct Enquiries โ€“ Not Shared Leads

    1
    Homeowner searches for insulation
    2
    Clicks your ad
    3
    Lands on your website
    4
    Submits a form or calls your phone
    5
    No middleman

    You own the website. You own the traffic. You own the lead.

    What We Actually Do

    Conversion-focused insulation website
    Google Ads built specifically for insulation searches
    Tracking so you can see what's working
    No lock-ins or retainers
    ๐Ÿงฎ
    ๐Ÿ“ˆ
    ๐ŸŽฐ Play with the numbers

    Calculate Your Return

    See what this approach could generate for your business

    ROI Calculator

    See your potential return with this package

    Fixed Assumptions

    • โ€ข Cost Per Click: $3โ€“$4 average
    • โ€ข Click to Lead Rate: 10%
    • โ€ข Package Cost: $780 (one-time)
    • โ€ข Lead Tracking Fee: $20 per qualified lead
    $600
    $600 (min)$2,500
    $2,000
    $800$6,000
    40%
    20%85%
    Est. Clicks

    171

    Est. Leads

    17

    Estimated Jobs

    6.8

    Est. Revenue$13,600
    Package Cost-$780
    Ad Spend-$600
    Lead Fees (17 ร— $20)-$340
    Total Investment$1,720
    ROI+691%

    *Estimates based on industry averages. Actual results may vary.

    Before We Talk Pricing

    Every insulation business is different โ€“ location, competition, seasonality, job types.

    A quick conversation lets us confirm whether this approach actually makes sense for your area before you spend anything.

    $

    If It Makes Sense to Move Forward

    The setup is a one-time $780. No contracts. No retainers. No obligation to continue.

    $780one-time
    • โœจConversion-focused insulation website
    • ๐ŸŽฏGoogle Ads setup for your area
    • ๐Ÿ“ŠFirst month of campaign management
    • ๐Ÿ’ฐPerformance-based lead pricing ($20/lead)

    Recommended minimum ad spend:

    $600 for the first month

    (Paid directly to Google โ€” you control the budget)

    Is This Right For You?

    ๐Ÿ‘

    Perfect Fit

    • ๐ŸŒฑNew or small insulation contractors
    • โšกBusinesses needing work now
    • ๐Ÿ”ฅContractors burned by agencies before
    • ๐ŸงชAnyone who wants to test marketing without a long commitment
    ๐Ÿ‘Ž

    Not The Best Fit

    • ๐Ÿ™…Contractors looking for "cheap leads" with no intent
    • ๐Ÿ“ตBusinesses not ready to answer calls or follow up
    • ๐Ÿช„Anyone expecting results without running ads

    What Happens Next

    If we decide to work together

    ๐Ÿ”จ1

    We build your mini website

    Usually done within 5-7 days

    ๐Ÿš€2

    We launch targeted Google Ads

    Campaigns go live within 48 hours

    ๐Ÿ“ฒ3

    Leads start coming directly to you

    Real calls from real homeowners

    ๐Ÿ“ˆ4

    If it works โ€” you can scale

    Increase budget as you grow

    ๐Ÿšช5

    If not โ€” you walk away, no lock-in

    Zero obligation to continue

    Let's Talk It Through

    See if this makes sense for your business. Quick chat, no obligation.

    No sales pressure. If it's not a fit, I'll tell you.

    No sales pressure. If it's not a fit, I'll tell you.

    "
    "

    "This is the same system our long-term clients use โ€” just stripped down so smaller contractors can try it without the risk."

    โ€” The InsuGrow Team