About InsuGrow
Meet the team transforming how insulation contractors grow with marketing that actually works.
Meet Our Team
Johntae Brett
Founder, InsuGrow
With 9 years of experience in Google Ads and digital marketing, John has honed a winning strategy that ensures your advertising targets only high-intent searches from people ready to buy.
Based in Auckland, New Zealand, and working for clients across the globe, John has worked with insulation companies of all sizes to create digital experiences that are clear, effective, and designed to convert.
His approach focuses on circumnavigating the dubious systems in Google Ads that drive your cost per lead up, ensuring your marketing budget is spent efficiently on quality leads.
Nicu Castravet
Consultant / Strategist
Nicu brings strategic insight to the InsuGrow team, helping craft marketing approaches that truly understand the insulation industry and customer needs.
With a focus on analyzing market trends and customer behavior, Nicu ensures that our marketing strategies are always aligned with what homeowners are actually looking for when seeking insulation services.
His consultative approach helps bridge the gap between technical marketing knowledge and practical business applications for insulation contractors.
The Problem With Traditional Marketing
Wasted Ad Spend
Most agencies set up automated campaigns that waste your budget on irrelevant traffic, driving your cost per lead unnecessarily high. They have no real understanding of the insulation industry's unique needs.
Google's Revenue Machine
Google made over $250 billion from Google Ads in 2024 alone. Their systems are designed to extract maximum revenue, encouraging broader targeting and higher spending regardless of lead quality.
Our Founding Purpose
InsuGrow was founded to disrupt this broken system. We're committed to making digital marketing work for insulation contractors by targeting only high-intent searches and creating websites that actually convert visitors into customers.
Our Approach to Insulation Marketing
Targeted Google Ads
We circumnavigate Google's systems that push you to spend as much as possible per lead. With 9 years of experience, our director Johntae has honed a winning strategy that ensures your advertising targets only high-intent searches.
We focus on bringing you customers who are ready to buy, not just increasing your website traffic. This approach dramatically improves your return on ad spend.
Conversion-Focused Websites
Most websites simply fail to convert traffic into enquiries. We create websites specifically designed for homeowners looking to get their homes insulated.
Key information is easy to digest, ensuring your website does 90% of the sales for you. Your only job is to connect with hot leads and get them booked in.
What Sets Us Apart
Performance-Based Pricing
While most agencies charge a flat rate or percentage of ad spend, we're purely performance-based. If you don't succeed, we don't. Our incentives are perfectly aligned with growing your business.
Smart Google Ads Strategy
We target only high-intent searches, avoiding the wasteful spending that plagues most campaigns. Your budget is focused exclusively on people ready to buy insulation services.
Conversion-Focused Websites
We create websites that answer the specific needs and concerns of homeowners looking for insulation, making your website do 90% of the selling for you.
Performance-Based Marketing
Aligned Incentives
Our fees are directly tied to the leads and conversions we generate. We only succeed when you do. No flat rates or percentages of ad spend—just pure performance.
Continuous Optimization
Our comprehensive service includes conversion optimization, website improvements, and continuous fine-tuning of your Google Ads campaigns for maximum ROI.
Always Improving
You'll gain access to any new strategies or insights we discover to boost your performance. We're constantly refining our approach to stay ahead.
Get Started Today
Transform your insulation business with our proven marketing system